Psychological Influences
The way we in which human beings react to a situation or the way in which they use their agency to act on certain things are often determined by various influencing factors. These factors can be physical, economical, sociological and psychological. None of these factors are independent and function separately, but they act together to influence human behavior. Yet, if we try to segregate and understand the psychological influences, it can be said that the variables which directly involves attention, motivation, memory, personality, development, emotion, etc. falls under this domain. The psychological influences might be triggered by other sources as well. These influencing factor are looked into carefully by the marketing agencies, since, the psychological variables to a large extend determine the consumer’s behavior. Apart from this, studying of psychologically influencing factors are important when it comes to understanding the causes and effects of a particular psychological disorder.