Vicarious
The word vicarious refers to experience attained through the imagination of the feelings or actions of another person. Many attitudes are learned by individuals through the observation of other people’s actions and reactions to various objects, people, or certain situations.
Just as a child whose mother or father exhibits a fear of dogs may develop a similar fear, to a child whose mother or father shows a positive attitude toward classical music may grow into an adult with a similarly positive attitude towards it. Attitudes are not only influenced by other people in a person’s immediate world but also by the larger world of the educational system (many attitudes may be learned in school or through reading books) and the mass media of television, magazines, and the movies—a fact of which advertisers and marketing experts are well aware, and hence employs it effectively.